Rank Group-owned Mecca Bingo has renewed its content agreement with Playtech, which will see Playtech Bingo remain the sole provider of bingo and games for the operator.
The companies have been in partnership for more than a decade and this multi-year agreement will extend the relationship. It includes Playtech’s Open Platform, which will allow Mecca to supply a wide range of Playtech and third-party games to its players. The agreement also covers the provision of dedicated content development for Mecca.
“It is a suite of products our customers know and love and this has been an important partnership for Mecca since 2006, so naturally we are pleased that an agreement has been reached to develop this further,” announced Colin Cole-Johnson, group director at Rank Group.
Earlier this month, Playtech revealed a number of changes to its senior management team. Ron Hoffman took up the position of chief executive of its financial division while Alex Latner was hired as new general council. It also recently announced that Goodbody will become their joint corporate broker and adviser, working alongside the company’s long-time corporate broker, Canaccord Genuity.
The company announced that its financial results for the twelve months ending December 31, 2016 are looking likely to be in line with expectations and additional growth is expected over the coming year.
“The network is performing well with stakes and active players at their highest ever levels and our licensees have made a great start to 2017,” stated Daniel Phillips, VP of UK Operations at Playtech.
“Mecca is one of those so we are therefore very pleased to continue our long-standing relationship with the Rank Group and our collaborative approach will help drive their bingo business into the next decade and beyond.”