LeoVegas, part of the Nasdaq-listed LeoVegas Group, has announced that they have rolled out their new online sports betting service for the Irish online gaming market, which joins their mobile casino which already operates in the country.
LeoVegas was awarded a Remote Operator License for sports betting by the Irish Revenue Commissioner, Ireland’s regulatory gaming body, in early February. The development team worked quickly in order to ensure a rapid roll out of the sports betting platform and this was launched in late March.
The new betting platform’s development and launch has been handled by existing resources of the company.
“We are very pleased that the license process and the launch has gone in record time!” announced Gustaf Hagman, co-founder of LeoVegas and chief executive of the Group. “Again, it is the combination of our efficient team and our technology platform that allows us to customise our product and launch in a short time. Ireland is an exciting market and it will be interesting to follow how LeoVegas Sports is received.”
LeoVegas currently holds gaming licenses in Malta, the UK, Denmark and Italy, as well as in Ireland. It continues to work on gaining new licenses in regulated jurisdictions. The operations of the company are based in Malta, while their technical development taking place in Sweden. The company is working towards developing a complete mobile gaming experience.
Ireland has a growing regulated gambling market and in 2016, H2 Gambling Capital estimated the Irish gambling market to be worth around £880 million, making it a significant market for the company to increase its footprint in. The launch of their sports betting service in Ireland is part of the company’s strategy to improve its profile and become a leading brand within the market.