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Ladbrokes Signs Content Deal with Real Sports Global

Gambling industry solutions provider, Real Sports Global (RSG), has signed a content agreement with UK betting company Ladbrokes. The agreement will see RSG content become available on the Ladbrokes website for online or mobile.

Products that have gone live include the company’s innovative 5050Sports product, its Real Horses and Real Dogs games and a range of scratch card games. Their complete range of betting options will also be available on the Ladbrokes’ site.

“Real Horses and Real Dogs are products that we think will gain instant appeal to our mobile players, whilst the new scratch cards are industry leading and will certainly carry a great deal of attraction across all of our platforms,” commented Richard Poole, head of product and commercial management at Ladbrokes.

Stuart Carr, global chief executive at RSG said that this deal has come at an opportune time for RSG as the company plans to expand their current suite of games over the next few months, at the same time as growing their list of operators throughout Europe, the UK and Asia. They believe their plans will “redefine the virtual sector”.

There are six scratch cards games that will be available via this deal; however it is the 5050Sports product that is the most anticipated. This is a mixed sports betting and casino product that allows casino players to bet on the outcome of sporting events. These games are all RNG-based. The 5050Sports games that are now available at Ladbrokes include 5050Sports Football hosted by Michael Owen, 5050Sports Cricket hosted by Michael Vaughan and 5050Sports Boxing hosted by Ricky Hatton.

Real Dogs and Real Horses are also highly anticipated with greyhound and horse racing streamed instantly without buffering for events from Ascot, Walthamstow and Wembley and will be available on desktop and mobile.