UK bookmaker, Ladbrokes, has relaunched its live casino product with software provider, Playtech, in an effort to create an improved live casino gaming experience for its players.
Ladbrokes’ new product features an improved studio design and an increased range of products. A schedule for new releases has also been included so players can keep an eye out for new products as they become available. The improvements will also include a unique video system that allows players to message each other directly from the table.
Players can enjoy a range of live dealer casino games through the new product when playing at Ladbrokes, including live roulette, live blackjack, live baccarat, live hi-lo, and live casino hold’em, as well as exclusive Ladbrokes games, including exclusive roulette, exclusive low limit blackjack, exclusive blackjack 2 and exclusive blackjack 3. Players at the live casino can also benefit from exclusive promotions and access to the Ladbrokes VIP program.
“Our gaming customers want an authentic casino experience and that is why we’ve updated our live casino offer and increased player interaction to create the ultimate live gaming experience,” announced Antonio Ruggeri, live casino product manager at Ladbrokes Coral.
The live casino product is now featured more prominently on Ladbrokes’ homepage and the new design of the studio will include references to popular sporting events, fitting more closely with the sporting heritage of Ladbrokes. The live casino is already available via mobile, website and app.
“Ladbrokes and Playtech worked closely to re-engineer and significantly enhance the new dedicated environment,” said Kevin Kilminster from Playtech.
“The new area takes advantage of Playtech’s latest next-generation studio capabilities, moving the design and gaming experience to the next level alongside Ladbrokes’ long-term sports oriented focus.”