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GVC Signs Content Deal with Scientific Games

GVC Holdings has signed a content agreement with US gaming supplier Scientific Games’ subsidiary, WMS Studio, that will allow GVC to add Scientific Games content to their licensed Spanish and Belgian gaming sites.

Through the deal, GVC will add more than 20 WMS games to their bwin.party, PartyCasino and PartyPoker brands for their dot.es and dot.be sites. The games that are part of the deal include titles such as Thai Flower, Rainbow Riches and Spartacus Gladiator of Rome. The new titles are expected to be fully integrated into the GVC gaming platform in the next few weeks. The games will be available for desktop and mobile.

“We are really pleased to be able to offer WMS award-winning content to even more of our customers; this is a big step forward for us in building a best-in-class casino for our players, wherever they may be,” announced Liron Snir, chief product officer at GVC.

This deal with Scientific Games is the latest in a string of agreements made by GVC with the aim of strengthening their bwin.party websites, having acquired bwin.party in February this year. They have signed similar deals with Realistic Games, iSoftbet and most recently with Microgaming’s Quickfire, with a focus on strengthening their hold within the licensed European gaming markets. The Microgaming Quickfire content will be available across GVC’s Spanish, Belgian and Bulgarian brands.

“We’re excited that GVC has selected us to provide games in Belgium and Spain with the initial release of 20 SG Interactive titles across desktop and mobile,” commented Bob Hays, vice president commercial, interactive at Scientific Games.

“This is a fantastic opportunity to deepen our existing relationship with GVC, carrying our strong partnership forward into new markets.”

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