International online gaming operator, Betway, has signed up as the latest member of the British Horse Racing Authority’s (BHA) Authorised Betting Partner (ABP) scheme.
As a member of the ABP program, Betway will benefit from sponsorship or commercial marketing rights with the ability to negotiate for these rights and will be involved in discussions with racing authorities with relation to fixture criteria, media rights holders, preferential pricing structures and WiFi access. In return, Betway will make voluntary payments to help fund the racing industry in Britain.
“We are grateful to Betway for joining the growing number of leading remote operators who recognise the importance and mutual benefit that a partnership approach between racing and betting can bring to the sport,” said Nick Rust, chief executive of the BHA.
“Their contribution to British racing between now and the implementation of the levy replacement will be an invaluable one at what is a critical time for the sport, and all the more appreciated as it is made in a completely voluntary environment where offshore operators are not required by law to pay statutory levy.”
The specific terms of the agreement have not been disclosed; however, it has been made public that the deal will include the 2016-17 Championships from October 27, 2016 – April 14, 2017.
“Betway have been a passionate supporter of British racing since 2014 and we have been engaged in positive discussions with the BHA for the past few months,” stated Anthony Werkman, marketing director at Betway.
“We have some exciting opportunities we are exploring throughout the racing calendar and look forward to announcing our sponsorship portfolio for 2017 and beyond shortly.”
In addition to this deal, Betway has signed a deal to sponsor the Sprint, Middle Distance and Marathon categories at the All Weather Championships event in the UK.