UK betting exchange, Betfair, has signed a partnership deal with Spanish Liga Football Club, Barcelona, making them the new official betting partner for the team. The agreement for the next three seasons came into effect on July 1 and will include 2016-17 and 2018-19.
Barcelona is not the first football club that Betfair has partnered with. It has been the official betting partner of UK football clubs, Liverpool and Manchester United, as well as five UK Premier League clubs, most notably Leicester City which went on to become the league champions last season.
“We are delighted to have signed a long-term partnership with Futbol Club Barcelona,” commented director general of Betfair, Paul Gambrill. “Barcelona are consistently competitive at the top level and will help us achieve our ambition of growing the Betfair brand internationally.”
“We very much look forward to working with the club to offer the incredible fans unique promotions, content and experience.”
Through the agreement with Betfair, members will have access to exclusive promotions. Betfair will be allowed access to first-term players for exclusive advertising content and promotional material. They will be provided with a range of image association rights and will have branding exposure for all domestic games played at Nou Camp, the La Liga champion’s home ground. Betfair will be able to make use of the stadium’s LED system and the digital channels of the club.
“FC Barcelona is delighted to sign a long-term collaboration agreement with Betfair, a prominent leading company in the field of sports betting,” stated vice president of marketing and communication for Barcelona, Manel Arroyo.
“We hope our members and all football lovers will enjoy this new global partnership, as well as exclusive promotions and unique sporting experiences.”